The fight against breast cancer has another weapon in its arsenal. William and Jason Merritt, owners of Merritt Winery released details of their latest campaign this morning.
Beginning this afternoon, Merritt will offer rebates to their customers on purchases of all Merritt products now through January 1st, 2013. Not only will Merritt offer customers the opportunity to donate the rebate to the American Cancer Society, but will match all rebate donations submitted to the company.
“We believe the fight against breast cancer extends beyond the month of October.” said William Merritt, owner of Merritt Winery. “Originally, we were going to focus the campaign on our XTC wines, since the label and logo feature the color pink.” (Pink is the nationally recognized color of the annual October Cancer Awareness Campaign) “But after further discussion, we decided to offer the program across our entire line of wines for the remainder of 2012.” said Merritt.