One of the great perks of working in the wine industry is world travel.
I’ve traveled to wineries and tasted wines across New York, Pennsylvania, Canada, Germany and France. Meeting the people who grow the grapes, care for the vineyards and make the wine is a valuable experience to bring back to customers, associates and friends.
Once I was flown with about two dozen retailers, restaurateurs and wholesalers to Germany for a whirlwind tour of various vineyards. We saw the vineyards, tasted the wine, and listened to history, many times through a translator. We felt the sun over the vines, saw where the slope faced a local river for radiant heat, touched the soil and sampled the traditional local cuisine. Through all that, we found a connection with local growers and families that had farmed there for more generations than anyone could count.
Could all the “information” we received have been more efficiently sent via an email, fax, or by and sending